Archives

  • Design and communication for innovation and social change : creative solutions to complex challenges
    No. 18 (2024)

    Issue 18 of Revista Abierta explores how design and communication can drive social change in contexts marked by inequality. From innovating “with what you have” to integrating artificial intelligence with sentient and community-based approaches, this edition showcases methodologies and case studies that demonstrate that effective solutions do not require vast resources, but rather new ways of thinking and approaching problems. The issue also launches a new review section, beginning with a review of the relevance of the Bauhaus. This issue invites us to reimagine design and communication as drivers of social change and innovation.

    ISSN: 3106-0234 (En línea)

  • Use of AI in university classrooms
    No. 17 (2023)

    Abierta has been specially designed to transmit research knowledge in the area of communications. It is a medium that aims to transmit the quality of research conducted by the entire academic community of our institution.

    ISSN: 1999-4044 (Printed)

     

  • Special Strategic Design
    No. 16 (2022)

    Abierta has been specially designed to transmit research knowledge in the area of communications. It is a medium that aims to transmit the quality of research conducted by the entire academic community of our institution.

    ISSN: 1999-4044 (Printed)

  • Think digital
    No. 15 (2021)

    Revista Abierta explores how the pandemic continued to transform communication, design, and business in 2021, from the rise of digital marketing and online shopping to the growth of entrepreneurship. It includes studies on the influence of social media, expectations for Salvadoran e-commerce, the characteristics that drive university entrepreneurs, and an analysis of hate speech against women on Twitter. This issue offers a clear and up-to-date look at the changes accelerated by the health crisis in El Salvador.

    ISSN: 1999-4044 (Printed)

     

  • Pandemic special
    No. 14 (2020)

    The 14th edition of Revista Abierta presents a special feature dedicated to the impact of COVID-19 in El Salvador, analyzing it from the perspective of communication and strategic design. It includes studies on the communication response of large companies, the president's digital discourse during the emergency, organizational adjustments to the new normal, and teleworking skills in advertising agencies. From different perspectives, this edition offers a clear overview of how the pandemic transformed practices, discourse, and social dynamics.

    ISSN: 1999-4044 (Printed)

  • Design for change or social innovation
    No. 13 (2019)

    The 13th edition of Revista Abierta stands out for including, for the first time, studies funded by the Mónica Herrera School research fund. The publication presents works on design for social innovation, cell phone use in the leisure time of university students, and the spread of misinformation in El Salvador. It also includes one of the most notable theses of 2019 on the relationship between brands, emojis, and consumers. This edition brings together current and useful research for understanding social, communication, and design phenomena in the country.

    ISSN: 1999-4044 (Printed)

  • Digital connections in campaigning: political communication in elections viewed from the perspective of data analysis
    No. 12 (2018)

    Abierta has been specially designed to transmit research knowledge in the area of communications. It is a medium that aims to transmit the quality of research conducted by the entire academic community of our institution.

  • At the service of coffee cutters
    No. 11 (2017)

    Abierta has been specially designed to transmit research knowledge in the area of communications. It is a medium that aims to transmit the quality of research conducted by the entire academic community of our institution.

  • Transversal competences
    No. 10 (2016)

    Abierta has been specially designed to transmit research knowledge in the area of communications. It is a medium that aims to transmit the quality of research conducted by the entire academic community of our institution.

  • Emerging solutions
    No. 9 (2015)

    Abierta has been specially designed to transmit research knowledge in the area of communications. It is a medium that aims to transmit the quality of research conducted by the entire academic community of our institution.

  • Design of a didactic vegetable garden.
    No. 8 (2014)

    Abierta is a magazine that compiles the most relevant academic work done during the course of the year at the Mónica Herrera School of Communication. The year at the Mónica Herrera School of Communication. It presents topics of institutional interest institutional interest, approached from the perspectives of communication, marketing and strategic design, and strategic design, involving the opinions of various stakeholders. The following is the eighth edition of this magazine.

  • Cyberspace: threat or refuge?
    No. 7 (2013)

    Abierta has been specially designed to transmit research knowledge in the area of communications. It is a medium that aims to transmit the quality of research conducted by the entire academic community of our institution.

  • Medical multimedia : Radiosurgery
    No. 6 (2012)

    Abierta has been specially designed to transmit research knowledge in the area of communications. It is a medium that aims to transmit the quality of research conducted by the entire academic community of our institution.

  • Design thinking : a new way of looking at design
    No. 5 (2011)

    Abierta has been specially designed to transmit research knowledge in the area of communications. It is a medium that aims to transmit the quality of research conducted by the entire academic community of our institution.

  • Kidult phenomenon
    No. 4 (2010)

    Abierta has been specially designed to transmit research knowledge in the area of ​​communications. It is a medium that aims to transmit the quality of the research carried out by the entire academic community of our institution.

    ISSN: 1999-4044 (Printed)

  • Getting to know the green consumer
    No. 3 (2009)

    Abierta has been specially designed to transmit research knowledge in the area of ​​communications. It is a medium that aims to transmit the quality of the research carried out by the entire academic community of our institution.

  • Group communication from a virtual perspective
    No. 2 (2008)

    This issue brings together research in communication, design, advertising, and marketing applied to social and cultural phenomena. It addresses group communication in virtual environments such as World of Warcraft and environmental awareness actions for Lake Ilopango. It includes an introduction to ethnographic studies in markets and a historical reconstruction of the Salvadoran advertising industry.

    ISSN: 1999-4044 (Impreso)

  • Migration
    No. 1 (2007)

    This first issue brings together key research in the field of communications, developed mainly by students in 2007. It addresses topics such as the communicative relationship between Alzheimer's patients and their caregivers and the television viewing habits of people with Down syndrome. This edition inaugurates a critical and open university space for understanding social phenomena from the perspective of communication.

    ISSN: 1999-4044 (Printed)