Learning to become an entrepreneur

development of management tools and business model for Salvadoran microentrepreneurs.

Authors

  • Eric Alexander Behner Flores Escuela de Comunicación Mónica Herrera.

Keywords:

Business-Models, Microenterprises-Administration

Abstract

This project aims to design educational tools for microentrepreneurs to develop the necessary knowledge to innovate and strengthen their business models. Mixed research tools from primary and secondary sources were used to detect opportunities for improvement. Based on the findings, design criteria were established to guide the second phase of ideation and prototyping; a co-creation process was designed to develop a viable proposal that would help solve the problem detected. In the third and last phase of the project, the constructed proposal was validated to increase its probability of success at the time of implementation. As a result, we obtained a final version of a platform that seeks to help microentrepreneurs improve their businesses and become better entrepreneurs through the use of innovation tools and the construction of business models, so that they can make better decisions that allow them to obtain their target profit and grow in a structured manner.

ECMH ABIERTA_AT_N11-2017-46-57.

References

Corado, I. (2015, July 17). Números rojos en desempleo juvenil. Retrieved June 26, 2016, from http://www.contrapunto.com.sv/archivo2016/economia/laboral/numeros-rojos-en- desempleo-juvenil

CreceNegocios. (n.d.). El punto de equilibrio. Retrieved April 5, 2017, from http://www.crecenegocios.com/el-punto-de-equilibrio/

Creswell, J. W. (2013). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Thousand Oaks, CA: SAGE Publications.

DIYtoolkit. (2014). Causes Diagram. Retrieved August 30, 2016, from http://diytoolkit.org/tools/causes-diagram/

EDH. (2016, June 1). El desempleo juvenil ha aumentado. Retrieved June 26, 2016, from http:// www.elsalvador.com/articulo/negocios/desempleo- juvenil-aumentado-114528

FUSADES. (2006). Informe de desarrollo económico y social 2005: hacia una MIPYME más competitiva. San Salvador: FUSADES.

GEM. (2015). El emprendimiento en El Salvador. El Salvador: ESEN.

Gutiérrez, G. (2013, September 30). Evolución del emprendimiento en El Salvador.

IDEO Method cards. (2015). San Francisco, CA: IDEO.

Osterwalder, A. y Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challeners. Hoboken NJ: Wiley.

Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A. y Papadakos, T. (2013). Value Proposition Design: How to Create Products and Services Customers Want. Somerset: Wiley.

Portillo, M. (2015, May 23). El 99 % de las empresas en el país es MYPE. Retrieved October 27, 2016, from http://www.laprensagrafca.com/2015/05/23/el-99-de-las-empresas-en-el-pais-es-mype

Downloads

Published

2017-12-31

How to Cite

Behner Flores, E. A. (2017). Learning to become an entrepreneur: development of management tools and business model for Salvadoran microentrepreneurs. Abierta Anuario De Investigación, (11), p. 46–57. Retrieved from https://revistaabierta.monicaherrera.edu.sv/index.php/abierta/article/view/50

Issue

No. 11 (2017): At the service of coffee cutters

Section

Thesis article

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

All texts published in Revista Abierta Anuario de Investigación, without exception, are distributed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0 International) license, which allows third parties to use what is published as long as they mention the authorship of the work to the journal as the first medium in which it was published.