Kidult Phenomenon :
Study of the behavior of consumers with the soul of a child and the pocket of an adult in El Salvador
Keywords:
Consumer behavier-El Salvador, Consumer-ResearchAbstract
No abstracts available.
ECMH ABIERTA_AT_N4-2010-82-91.
References
Lambin, J. J. (1995). Marketing Estratégico (3 ed.). Madrid. McGraw Hill.
Maslow A.J. (1970). Motivation and personality (2 ed.). New York: Harper &Row.
Onfray, M. (2001). Hedonismo no es consumir (C. Bembibre, entrevistador)
Ovando, K., Vergara, I., Toledo, C., y Puentes, J. (2008). Trabajo de comercialización: segmentación. Santiago: Instituto de Estudios Bancarios.
Pascal, D. (2009). Generación Peter Pan. Un 45 por ciento del consumidor de videojuegos se concentra en personas de entre 18 y 35 años. Extraído el 6 de agosto de 2009 de http://74.125.47.132/search?q=cache.F_sDtt_TUAMJ:www.gacemail.com.ar/Detalle.asp%3FNotalD%3D10226+MKTeen+kidults&cd=l&hl=es&ct=clnk&gl=sv
Tendenciaplus (2007). Kidult. Extraido el 18 de mayo de 2009 de http://www.tendenciaplus.com/contenido/ver/389
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Copyright (c) 2010 Carmen Reneé Arévalo Flores, Carlos Mauricio Bolaños Rodríguez

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